Christine Cother

Christine Cother

Avid beeraholic. Subtly charming web fanatic. Hardcore web buff. Total music nerd. Devoted twitter fanatic.

39 Articles Written
Differentiating Your Product or Service with Videos

Differentiating Your Product or Service with Videos

In today's competitive market, it is essential to stand out from the crowd and differentiate your product or service from ...

How Video Content Can Help Your Business Grow

How Video Content Can Help Your Business Grow

Video marketing is a powerful tool that can help businesses of all sizes grow. It improves SEO, increases conversions and ...

How Videos Can Help Increase Your Conversion Rate

How Videos Can Help Increase Your Conversion Rate

People are more likely to respond to visuals than text, and some studies suggest that consumers prefer to consume...

How to Increase Engagement Through Video Marketing

How to Increase Engagement Through Video Marketing

For B2B marketers, there is a great SaaS content marketing playbook from companies like HubSpot and Microsoft. Each...

Using Videos to Create a Positive Customer Experience in Sales

Using Videos to Create a Positive Customer Experience in Sales

Videos are an effective way to promote, empower, and support customers. They can be used to explain products and...

Is Video Prospecting an Effective Way to Reach Customers?

Is Video Prospecting an Effective Way to Reach Customers?

Anecdotally and empirically, video prospecting is highly effective for two reasons: it saves time and streamlines the...

The Power of Video Marketing: 14 Reasons to Use Video for Your Business

The Power of Video Marketing: 14 Reasons to Use Video for Your Business

Video marketing is a powerful tool for businesses of all sizes. It can help increase engagement on your digital and...

The Benefits of Video Content: A Comprehensive Guide

The Benefits of Video Content: A Comprehensive Guide

Content that attracts attention often requires the use of multimedia formats such as videos and images. Videos are a...

Why Videos are Essential for Your Website

Why Videos are Essential for Your Website

Videos are an essential part of any website, as they help to keep visitors engaged and build relationships and trust....

What is the Best Video Format to Export?

What is the Best Video Format to Export?

When it comes to exporting videos, there are a lot of options available. From MP4 to AVI, TIFF sequence to Quicktime MOV, ...

How Video Increases Engagement: 16 Tips for Marketers

How Video Increases Engagement: 16 Tips for Marketers

Videos are a powerful tool for connecting with your target audience and arousing an emotion that will push them to take...

Which video format is highest quality?

Which video format is highest quality?

Developed by Microsoft, AVI offers the highest quality but also large files. It's compatible with YouTube and works well...

Using Video in the Sales Process: A Guide for Experts

Using Video in the Sales Process: A Guide for Experts

As sales teams rush to add videos to their sales processes, they have seen a 135% year-on-year increase in the number of...

Unlock the Power of Videos for Your Business

Unlock the Power of Videos for Your Business

Videos are a powerful tool for businesses to showcase their products and services, attract new customers, and even...

What Should a Brand Video Include? A Comprehensive Guide

What Should a Brand Video Include? A Comprehensive Guide

When it comes to creating a successful brand video, there are several key elements to consider. Aligning the video with...

Why Video is So Effective in Digital Marketing

Why Video is So Effective in Digital Marketing

Consumers love video content because it's easy to digest, entertaining and engaging. Marketers also appreciate it because ...

Which Video Format is Better than MP4?

Which Video Format is Better than MP4?

MP4 has some clear advantages, but so does MKV. It's an open format with no licensing requirements, making it more...

Why Video Marketing is the Future of Content Marketing

Why Video Marketing is the Future of Content Marketing

Just keep in mind that 90% of customers say that video content helps them make easier buying decisions. This is just one...

Building Trust with Customers Through Video Marketing

Building Trust with Customers Through Video Marketing

Videos are an effective way to establish intellectual leadership and generate credibility among target consumers....

Why Video Advertising is the Best Option for Marketers

Why Video Advertising is the Best Option for Marketers

Research suggests that the average user remembers 95% of a message when they see it, compared to 10% when it's read. This ...

Using Videos to Create an Effective Call-to-Action in Sales

Using Videos to Create an Effective Call-to-Action in Sales

Closing the deal is one of the most important steps in any video. This is where you ask the viewer to take action, and...

4 Types of Sales Videos to Increase Your Conversions

4 Types of Sales Videos to Increase Your Conversions

Video content marketing is a powerful tool for businesses to promote their products and services. It is an effective way...

Do Shorter Videos Get More Views?

Do Shorter Videos Get More Views?

When it comes to videos, shorter is often better. Studies have shown that people are more likely to watch a shorter video ...

Why Video Engagement is Essential for Your Business

Why Video Engagement is Essential for Your Business

Video content is one of the most effective elements of digital marketing strategies. It has the power to capture viewers' ...

How to Create an Engaging Video for Sales

How to Create an Engaging Video for Sales

Creating a video for sales can be a daunting task, but it doesn't have to be. With the right tips and tricks, you can...

What Types of Video Content Should be Avoided When Selling Products and Services?

What Types of Video Content Should be Avoided When Selling Products and Services?

Creating videos that are too long is a common mistake made when creating marketing videos. Overly promotional videos can...

Using Video to Boost Your Sales

Using Video to Boost Your Sales

Video is a powerful tool for driving sales, and it's no surprise that 81% of companies now use video as part of their...

Measuring the Success of a Video for Sales: What Metrics to Track

Measuring the Success of a Video for Sales: What Metrics to Track

When it comes to measuring the success of a video for sales, there are several metrics that can be tracked to gain...

Building Trust Through Video Marketing

Building Trust Through Video Marketing

Video marketing is an effective way to build trust in your products or services among your audience. It allows customers...

Do Videos Help Sell Products? A Comprehensive Guide

Do Videos Help Sell Products? A Comprehensive Guide

Product videos are an essential part of any brand's marketing strategy, as they have been proven to increase sales. By...

Is MP4 Video High Quality?

Is MP4 Video High Quality?

An MP4 format can store audio files, video files, still images and text. In addition, MP4 provides high-quality video...

The Power of Video Marketing: 11 Benefits to Grow Your Business

The Power of Video Marketing: 11 Benefits to Grow Your Business

Video marketing is becoming increasingly popular as a powerful tool for businesses to reach their target audience. With...

How Videos on Your Website Can Increase Traffic

How Videos on Your Website Can Increase Traffic

Videos are a great way to create a sense of personal connection with potential customers. In fact, research shows that...

Measuring the Success of a Video Marketing Campaign for Sales

Measuring the Success of a Video Marketing Campaign for Sales

Video marketing is an effective way to reach potential customers and increase sales. But how do you measure the success...

Do Videos Increase Sales? A Comprehensive Guide

Do Videos Increase Sales? A Comprehensive Guide

Video content has become an essential part of any marketing strategy, with 70% of the top 100 search engine ads featuring ...

Do Videos Help Increase Conversion Rates?

Do Videos Help Increase Conversion Rates?

It's no secret that users prefer videos to text, audio, and static images. Eyeview has found that adding a video to a...

Using Videos to Create an Emotional Connection with Customers in Sales

Using Videos to Create an Emotional Connection with Customers in Sales

Creating an emotional connection with customers is a powerful tool in sales, and videos are an effective way to do this....

Using Videos to Increase Customer Retention in Sales

Using Videos to Increase Customer Retention in Sales

Videos can be a great way to make a positive first impression with customers. A welcome video thanking customers for...