The Power of Video Marketing: 14 Reasons to Use Video for Your Business

Video marketing is a powerful tool for businesses of all sizes. Learn 14 reasons why you should use video for your business plus examples on how it can help save time and money.

The Power of Video Marketing: 14 Reasons to Use Video for Your Business

Video marketing is a powerful tool for businesses of all sizes. It can help increase engagement on your digital and social channels, educate your audience, and reach them through a new medium. From increasing conversions to improving SEO, there are many reasons why you should be interested in video marketing. Here are 14 reasons why you should use video for your business, plus examples of how video can help you save time and money in the long term.Websites see an increase in search engine rankings when they add videos, as this increases the quality of the page and the time visitors spend on the page.

More than 60% of sellers report that their customer acquisition costs have increased. Adding a product video to your landing page can increase conversions by 80%. And the Treepodia team has ensured that the video works well regardless of the category in which it is deployed.With more than 1 billion users watching more than 250 million hours of video a day, YouTube is the second largest search engine in the world. It's where your potential buyers are looking, so you'd better be there.

Using video for outreach can help you break through inboxes and get three times as many responses.Many small businesses (and businesses in general) think that video marketing involves high costs for small businesses and a long list of equipment that makes it difficult to enter the video marketing market. It turns out that all of that is a myth. Chances are you have at least one 1080p camera in your pocket or on your desk right now. Maybe you're even reading this post about him.

And those of you heading into digital marketing careers should have a full understanding of the power of video as a marketing tool.The preference for video is one of the most important driving forces behind the use of video in content marketing. Thanks to access to faster networks, companies are increasingly using videos to interact with their customers. Next, we'll describe some of the best practices for digital marketers to create and share videos, and we'll highlight 5 key reasons why video is so important to their marketing strategy.The content of the videos that appear at the top of the funnel can be difficult to measure (the same goes for blog posts), but more videos will be used in the sales process closer to the actual conversion. The popularity of video content also means that more content at the top of the funnel should be in video format.

Therefore, Facebook Live videos, webinar recordings, and other video material with a sufficiently good production quality will work as long as the content itself is engaging.There are many different types of videos, and part of creating an effective content marketing strategy is having a solid understanding of your purpose before you sit down to create the video (or any other type of content, for that matter). That's why 45% of companies that use video marketing said they have an explanatory video on their home page.Vidyard helps you create engaging presentations for customers, onboarding new customers, keeping your teammates informed and much more, all with video. To understand the performance of your videos, apply good SEO standards and always check your metrics. The flow of the presentation and the emotional connection with the viewer will mark the success or failure of a video.