Just keep in mind that 90% of customers say that video content helps them make easier buying decisions. This is just one of the reasons why marketers predict that video marketing will be the future of content marketing. Since the coronavirus pandemic, people are interacting with more digital content than ever. The era of television and radio advertising is rapidly being replaced by the powerhouse that is digital marketing. Internet advertising can make your company's ads reach millions of consumers every day.
Often at a much lower price than more traditional marketing media, the future of digital marketing definitely lies in video advertising. Of course, determining the best way to take advantage of video in your brand's marketing this holiday season and in the new year isn't as simple as reading a “list of the top trends”, but it's a good way to start. Here, 11 members of the Forbes Agency Council share their main predictions for the future of video marketing to help marketers make the most of this increasingly important tool to reach and capture the attention of the target audience. Video is still one of the best ways to connect emotionally with a consumer. Data will increasingly drive content strategy and optimization, while the speed at which video content is produced will continue to increase even more.
Creating personalized content for each specific platform will also be increasingly important, such as TikTok versus Instagram, a television commercial or even long-form content, for example. According to a Wyzowl study, 96% of people have watched videos explaining products or services. In addition, on average, people spend around 16 hours watching videos online each week. That makes for a 52% increase over the past two years. This clearly shows that people love watching videos.
In fact, when asked how people would like to get information about a product or service, nearly 66% of them said they would prefer to watch videos. This was in sharp contrast to the 18% of people who preferred text content. One of the main reasons for this is time constraints. People often have little time in today's fast-paced life. According to a survey, 73% of people had less time to research and read online.
However, 51% of them were happy to watch a video for five to 20 minutes to see the same thing. Videos can also help you generate leads and increase your sales. In fact, 83% of marketers said that videos had helped them generate leads, while 80% of them said that videos had helped them increase their sales. For example, SEMrush actively creates videos on YouTube to help people and attract customers. In fact, 43% of video marketers said that videos have reduced the number of support calls they used to receive. More and more brands are giving videos a chance, and it's increasingly evident that videos are starting to play an important role in content marketing.
While the popularity of video content is especially high among millennials and Generation Z, it's actually influential on demographics of all ages. Even Instagram has taken steps to include videos on its platform in the form of Instagram boomerang and IGTV. The right choice depends largely on what your company needs and wants to achieve by incorporating videos into your e-commerce site and, of course, on your budget. With video content, you'll have the best chance of your business reaching the most influential audience. Since video has a major impact on how brands reach consumers, these changes are no longer a thing of the future.
This faster and more accessible mobile phone network is an easy way for companies to make videos available to their users. Video has the incredible power to captivate an audience, making it a medium with enormous viral potential. If that wasn't enough to convince you of the dominance that videos have on the web, let's take a look at YouTube as an example. According to Biteable, video posts on social networks get 48% more views on average than those that don't, which only serves to demonstrate how favored they are even on social networks. From short videos on TikTok and Instagram Reels to various live streaming platforms and products for unpacking influencers, the main trends in video marketing that force consumers to visit brands and buy their products and services are constantly evolving. In addition to this preference, 83% of consumers also said that they would consider sharing a video they liked with their friends. Every month, 85% of Internet users watch at least one video online, and 54% of consumers still want to see more video content from their favorite brands and businesses. Whether that means increasing your audience on social media, interacting with existing customers or generating higher sales, video content can be an invaluable tool in your marketing arsenal.
