Video marketing is becoming increasingly popular as a powerful tool for businesses to reach their target audience. With the average person spending more time online, companies are turning to video content to engage with their customers and increase their market share. Research by HubSpot shows that on average, companies publish 18 videos per month, highlighting the growing demand for video and its immense value in marketing. From increasing the conversion rate to boosting sales and gaining visibility on social media, video marketing can help businesses grow and get more customers.
Here are 11 benefits of using captivating video content as a great addition to your marketing strategy.
1.Reach a Wider AudienceVideo content can be accessed from any device, making it easier for businesses to reach a wider audience. Many video platforms, such as YouTube and Vimeo, adjust to different screen sizes and are optimized to be compatible with mobile devices. This means that businesses can reach potential customers who may not have access to traditional media.
2.Increase Brand AwarenessVideo content is a great way to increase brand awareness and build customer loyalty. Videos can be used to showcase products or services, demonstrate how they work, and explain why customers should choose your business over the competition.
This helps to create an emotional connection with potential customers and encourages them to purchase from your business.
3.Improve SEO RankingsIf you take the time to create and optimize your videos for search engines, you can generate organic traffic to them. This will help your business rank higher in search engine results pages (SERPs) and increase visibility on social media platforms.
4.Increase Conversion RatesAdding videos to product pages has been shown to increase purchases by 144%. This is because videos provide customers with more information about the product or service, which helps them make an informed decision about whether or not they should purchase it.
5.Generate More SalesNearly 50% of Internet users search for product-related videos before buying, and four out of five consumers say that the product demonstrations were useful. This means that businesses can use video content to showcase their products or services and generate more sales.
6.Build TrustVideos are a great way to build trust with potential customers.
By providing helpful information about your products or services, you can demonstrate your expertise and show customers why they should choose your business over the competition.
7.Increase EngagementTouching and emotional videos attract more attention, increase engagement and influence purchasing decisions. This means that businesses can use video content to engage with their target audience and encourage them to purchase from their business.
8.Improve Retention RatesMost of the information that comes from the brain is visual, which means that viewers will better retain a message through a video than through text. Because of this, the average viewer remembers 95 percent of a message when they see it, compared to just 10% of the content that is read.
9.Increase Visibility on Social MediaAn online survey conducted by HubSpot shows that social media networks are where visitors catch up on lifestyle, business and news. While Google is still the main content channel for 52 percent of viewers, about half or 48 percent of respondents say they read their Facebook feed to keep up to date on different topics.
10.Reach Younger AudiencesWhile senior executives continue to show a preference for text, 30 percent of young managers under 40 say they would choose video.
Across all age categories, 53 percent of executives say they searched for a service, product, or supplier after watching a video, and 51 percent of managers under 40 have made a company-related purchase.