Videos are a great way to create a sense of personal connection with potential customers. In fact, research shows that video content increases purchase intent by 97%. It brings the brand closer to viewers, allowing them to get to know the company better and build trust. Short, memorable videos can also be used to solve problems, train, motivate, and even entertain subscribers.
All of this in the long term creates open and confidential relationships with viewers. Video is an effective tool for increasing traffic to your website. It can help keep visitors glued to your site for longer, reducing bounce rate and improving SEO. So how do you increase traffic to your website with video marketing? If possible, you can hire a software development company that can offer you different approaches or the best video marketing tactics to attract more visitors.
Explanatory Videos
are the favorites of search engines, so they are perfect for increasing web traffic. Recently, Facebook also announced its Watch video platform, an analog of YouTube, which will be useful for marketers and business owners.How-to Videos are very popular on search engines, making them an excellent option for attracting visitors to your website. To make it easy for viewers to see what they can expect from a video, you must transcribe the content of the video into text. Like a search engine, YouTube searches videos for viewers based on the keywords they type in the search bar and the overall popularity of the video. Video is an excellent strategy to attract content to your audience and present your company. In addition to encouraging people to visit your site, explanatory videos show viewers how to better use your products and services, which can result in increased sales.
Companies large and small are investing thousands of dollars in creating video content.
Review or Testimonial Videos
are useful for shoppers while they are making a purchase. Personalized videos are more likely to solve viewers' problems, but you should also think about how your products or services contribute to solving the problem. Not only do videos increase sales and ROI, but they also increase engagement on social networks and attract your audience. Viewers who enjoy a certain video are more likely to share it with their friends and family, increasing the video's popularity.By transcribing video content into text format, it's easier for viewers to examine the details to know what to expect from the video. It has been found that stores and B2B websites that use live video streaming have a 30% increase in sales. There are a lot of different types of videos you can create to showcase your business - it all depends on what you want to achieve.
