Do Videos Help Increase Conversion Rates?

Learn how adding videos to Amazon product listings can result in a more efficient conversion rate and better engagement. Get ready to receive all the video marketing statistics on why it's so important to use digital video than you thought you would need.

Do Videos Help Increase Conversion Rates?

It's no secret that users prefer videos to text, audio, and static images. Eyeview has found that adding a video to a landing page can increase conversions by over 86%. In this blog post, we'll discuss the key considerations when adding videos to product lists, as well as the guidelines and best practices that all sellers should know before deciding to create product videos for Amazon. Video is now featured in 70% of the top 100 search results lists and viewers are 64 to 85% more likely to buy after watching a product video.

This is an opportunity that can't be ignored. Video marketing statistics show that adding videos to Amazon product listings could result in a more efficient conversion rate and better engagement. Well-positioned video content, combined with a good video marketing strategy, can increase conversion rates by up to 80 percent. Your video is an important part of the buying cycle, so it's worth developing a good video marketing strategy to drive conversion and accelerate sales.

Video content is shared 1200% more times on social networks than links and text combined, so it's quickly becoming a marketing necessity for companies. Subscription-based businesses can generate more conversions by placing videos on their landing page, while e-commerce retailers can embed video content on their product pages. You have the option of using this option to fully control the content of your video or offering it as an option for viewers who want to receive updates from your company. Many companies invest in professional agencies that offer video marketing services because these agencies have video CRO tools, experience and technical knowledge that guarantee results.

A good video about a product helps answer questions that the user hasn't asked yet and that are also the ones that can prevent him from converting. There are several agencies and production companies that can help you with your video production on Amazon. If you're already answering those questions with high-quality images and infographics, you might want to dedicate your video efforts to something that can work on multiple product pages, such as the benefits of your products, practical tutorials and customer testimonials or videos with brand stories. Integrate automated video creation and marketing tools into your video hosting platform to help you gain insights into your current video marketing strategy, as well as generate leads from video audience data.

Many of these figures are staggering, from video consumption to the actual figures of the increase in ROI due to the use of video.