When it comes to videos, shorter is often better. Studies have shown that people are more likely to watch a shorter video in its entirety than a longer one. For example, an average 30-second video was watched 84 percent of the time, while two-minute videos were only viewed about 50 percent of the time. This means that shorter videos have higher retention rates and are more likely to capture the viewer's attention for longer.
Creating short videos is relatively simple, especially with the help of a green screen studio. This can help you create a lot of high-quality videos in a short time, saving you money and ensuring that your videos are well done. You can also divide longer video case studies into short testimonials of 60 to 90 seconds, which can be used on your website, in emails, and on social media. When it comes to YouTube shorts, they don't work like normal videos where the first 48 hours are crucial for getting more views.
Explanatory videos on the main page that show the value of your product but leave some questions unanswered are more likely to encourage viewers to schedule a sales call. Live streaming for up to four hours can also help increase the chances of people discovering your video. However, the length of a particular video depends entirely on the use case, channel, industry, and its place in the marketing and sales funnel. For FAQ videos, it's important to find the sweet spot between answering all the main questions and retaining viewers' attention as much as possible.
Adding chapters for each question or dividing each question into its own shorter video will help increase engagement and retention.