Video content has become an essential part of any marketing strategy, with 70% of the top 100 search engine ads featuring video. Studies have shown that videos can increase conversion rates by 34%, and make site visitors 144% more likely to buy products after watching them. DollarShaveClub is a prime example of the power of video, as they managed to get 12,000 customers in two days with just one cleverly executed video. Product videos are the best way to get potential customers interested in a product, as they provide a clear, up-close view of the features and benefits.
Social media is the ideal platform for video marketing, as it can increase brand awareness, keep target audiences engaged, and even sell items. Video is also the perfect medium for product demonstrations, as it provides a visual and sound impact that other types of media can't match. 87% of online marketers use video content to grow their businesses, and 88% say that video is an important part of their marketing strategy. However, not every video is guaranteed to be successful.
It's important to post regularly before the launch of a live product, and include all relevant links in the video description so that viewers can interact with the live video. 62% of companies that use videos believe that it has helped increase organic traffic. There are many different types of videos to choose from, such as detailed product tours or animated explanations with curious details. Facebook is one of the top places for small businesses and marketers to share video content, but it's not the only important video social network.
Advertising investment in digital video continues to increase, and marketers are increasing digital video budgets by 25% year after year. 93% of companies that use video believe that it has allowed users to better understand their product or service, which affects their conversion rates. 91% of marketers are satisfied with the ROI of video marketing on social media. Creating standalone videos or playlists that explain your brand, company culture and products is a great way to get people interested in your products and share them with others. Video marketing is an effective tactic for increasing sales, so make sure you take advantage of it.
