Closing the deal is one of the most important steps in any video. This is where you ask the viewer to take action, and it's the virtual handshake with them. Videos are unique because they can include a variety of calls-to-action (CTAs) such as images, buttons, text, and audio. YouTube annotations were a great advancement for video marketing, but they could be distracting if not used carefully.
Vidyard is a great tool for creating engaging presentations for customers, onboarding new customers, keeping your teammates informed, and more. When using a dedicated YouTube video maker or other video editing software, there are several options for customizing your links. Product overview videos, instructional videos, and solution-based webinars are all great ways to use video marketing to share information with consumers. If the video is hosted on YouTube, you can include a personalized link to a landing page on your website that provides the viewer with complementary information and leads them into your sales process.
If you're hosting the video on your own website, you may want to avoid major video platforms altogether. Vimeo also offers several CTA opportunities at the end of the video, allowing you to add links within the platform with custom fields. This makes it one of the best applications for sales professionals. It's important to use the analysis panel of the video hosting platform to track the success rate of each CTA and modify it accordingly.
If you're dedicated to sales and use video for prospecting and virtual sales, a CTA is an essential part of the video. When creating an effective CTA for videos, it's important to make sure that it clearly indicates your intention. Don't forget to use images, buttons, text, and audio to make a call-to-action for the video. Additionally, make sure that you use the analysis panel of the video hosting platform of your choice to track the success rate of each CTA and modify it accordingly.
