Product videos are an essential part of any brand's marketing strategy, as they have been proven to increase sales. By creating lifestyle videos that show people and places that your target market can identify with, you can make your product highly relevant to them. Video offers the best opportunity for brands to capture a moment or a feeling that customers can associate with their product. Showing real people who are using your product will help your individual audience perceive your brand as more authentic and trustworthy. When you're running your email marketing campaign, it's always a good idea to work on some videos.
Demonstration videos are an excellent way to convey detailed information and product features in an easy to understand way. There's a reason why product video marketing isn't going away and it's time for you to take advantage of everything that product videos can do for your e-commerce store. A close-up video that captures the item from every angle works best to allay any concerns that customers may have about the look of the item they're buying. Direct response videos use a proven formula to demonstrate the benefits of the product and convince consumers to take the next step in their sales funnel. With statistics like this, it's clear that marketers consider video to be valuable and worth investing in. Video can serve just about any purpose you need, so you'll see all kinds of videos used for marketing purposes.
Creatively Squared has experience creating branded videos that capture important details and situational uses of products for retail use. Each site will have different requirements, but in general, there are three main places where you can post branded videos. They may not be actively looking for a product, but your video could convince them and take them to the next step in your sales funnel. Product videos can show your product in motion and provide all the information that potential customers are looking for. This type of video may give you less control over your product messages, but its ability to offer credibility, trust, and social proof more than makes up for it.
Animoto found that 1 in 4 consumers tend to lose interest in a company if they don't include any video on their website.
