Content that attracts attention often requires the use of multimedia formats such as videos and images. Videos are a great way to familiarize your audience with your personality and increase conversion rates. In a nutshell, the numbers tell a compelling story. These video marketing statistics highlight precisely why so many companies from sectors across the B2B and B2C spectrum are taking advantage of this medium and why video marketing should also be part of their business. According to a study by Aberdeen Group, marketers who use video increase company revenues 49 percent faster year after year than those who don't.
Animoto found that 90% of customers say that product videos help them make purchasing decisions, according to Forbes, and 64% say that watching a video increases their chances of buying. Video users get 41% more web traffic from searches than non-users, according to a study by Aberdeen Group. Learn how technology company Miovision achieved four times higher open rates and growth in hockey sticks by adopting video in its marketing strategy. According to Small Business Trends, video on social networks is shared 1,200% more than text and images combined. If your brand creates video content that the target audience likes, 83% of consumers say they would consider sharing it with their friends, according to HubSpot.
And social media is no different. For example, Animoto found that another study found that most consumers prefer to watch videos when using social media. In the same way, experts note that every day people watch 100 million hours of video on Facebook alone. These are staggering numbers and indicate that your brand is seriously missing out on the benefits of video marketing if some type of video isn't published regularly. If there's one area of digital marketing where we see a great demand for video, it's YouTube. While the 100 million hours of video per day on Facebook seem like a lot, they are overshadowed by the billion hours viewed on YouTube during the same period.
In other words, Facebook is just the tip of the iceberg. However, considering that many people watch YouTube for a while to relax after work, it's not surprising that the global hours are so high. Since YouTube is the second largest search engine after Google, it should come as no surprise that video marketing can help your SEO. After all, YouTube is a Google product and, for this reason, your performance on the platform helps. But there's more than meets the eye.
In addition, consumers prefer video in a similar way to B2B decision makers. For example, almost everyone says that they watch explanatory videos or tutorials to learn something. In addition, a staggering 44% prefer video to more traditional phone calls or reading a manual. Still not convinced? 81% of consumers say that branded videos convinced them to buy. In addition, explanatory videos convince around 74% of consumers to buy.
Overall, this tells us that video works largely because people love to see things in action before they buy. Another well-documented benefit of video marketing is that this modality increases revenues. Considering that video increases sales, this isn't surprising. However, for the sake of the numbers, it's important to know that marketers who use videos increase their brand's revenues 49 percent faster from year to year compared to those who don't. In other data, putting a video on a product page increases purchases by up to 144%.We all intuitively understand that video is the preferred medium for social media sites such as Facebook, Instagram and even LinkedIn.
However, the shareability aspect of video makes it a primary vehicle for encouraging word-of-mouth on social networks. This is especially true for mobile device users, of whom 92% share videos with others. Even considering users who don't use mobile devices, video on social networks is very advantageous. It is estimated that these videos are shared 1,200% more often than text and image posts. In addition, when it comes to branded videos, 83% of consumers consider sharing the ones they like with their friends on social networks.
Taken together, these statistics mean that it's not surprising that branded videos go viral - not just clever homemade creations - since the visual element helps companies clearly explain how things work. The competition for a video to go viral is tough but you never know when this phenomenon will highlight the benefits of video marketing. Since more than 70% of consumers prefer videos to learn about products and services, they are a fundamental part of the customer journey. In addition to being a rich visual medium making online video marketing part of your digital strategy has many advantages. In addition 59% of senior executives agree that if text and video are available on the same topic on the same page they would prefer to watch the video. Once you see the benefits of video marketing you'll want to invest more in the medium however 83 percent of WyzOwl respondents say that video offers them a good return on investment. And if you need a little more convincing check out these 5 key benefits of video marketing for your business: increased engagement time on websites; improved SEO; increased conversion rates; improved customer journey; and increased shareability on social media. Video is an incredibly effective way to improve this metric as 80% of marketers say that video has increased the time spent on their sites according to HubSpot.
These are not only components which make it perfect for your audience who are looking for short and attractive pieces but they are also features which make video the format every marketing professional dreams of.
