How to Create an Engaging Video for Sales

Learn how to create an engaging video for sales that will capture the attention of potential customers and explain why your product is useful.

How to Create an Engaging Video for Sales

Creating a video for sales can be a daunting task, but it doesn't have to be. With the right tips and tricks, you can create an engaging video that will capture the attention of your customers and explain why your product is useful to them. To start, it's important to get a good understanding of the basics of “production”. You want to make sure that your video is clear and concise, and that you speak without hesitation.

To help with this, many people use a teleprompter to avoid stressing out in front of the camera. When it comes to the actual video, resist the temptation to fill the space around the embedded video with tons of text. Too much text can distract from your message and confuse your intent. Instead, focus on being playful and creative with your video.

A popular way to customize video thumbnails today is to hold a white board and write a message with the potential customer's name. There's even software like Hyperise that can do this for you without having to write on a physical whiteboard. This is important for selling with video, since your sellers can connect emotionally with their buyers thanks to mirror neurons.Asking open-ended questions is an important part of any sales call, and video calls are no exception. When it comes to using video for sales and video sales presentations in general, shorter is almost always better.

However, when you start using video to sell and add video content to your promotional campaigns, sales processes, customer acquisition or account management, you suddenly become much more memorable and can create a more personal shopping experience.If you're looking for a way to take your video sales to the next level, you need to try the DeckLinks video platform. Now is the time for sales leaders to empower their team to use personalized sales video messages to keep their sales pipeline complete. Creating authentic sales video messages can help your sales team stay in touch with current customers and reach new potential customers, while creating a good relationship and trust virtually.Using video for sales can help you show your personality and connect on a human level with your prospects and customers. If you keep your video presentation focused and concise, you'll be more likely to attract your customers, accelerate the sales cycle and increase sales.If your sales team's work portfolio is stagnant or you're simply not booking enough meetings, it's time to implement a strategy for your team to use video to sell.

If you're selling to customers who are geographically dispersed, video is the best way to connect with them, establish a good relationship, and start more conversations.Video Sales or Virtual Sales are terms that refer to the use of a live video call (Zoom or Google Meet) or a pre-recorded asynchronous video (DeckLinks or Vidyard) in the sales process. If you use pre-recorded asynchronous videos as part of your sales promotion strategy, video analysis can help you know when and how to follow up with potential customers.By tagging your video assets with the right keywords, you can ensure that your videos are easy to find and relevant to your customers. Using video to sell offers an excellent opportunity to get in touch with a potential customer - take advantage of it! For example, you can easily pre-record and share with customers a basic summary of your products and services, the steps of the onboarding process, and explanatory videos.