Using Video to Boost Your Sales

Learn how you can use video marketing to boost your sales with tips on creating ads, customer content, product demos and more.

Using Video to Boost Your Sales

Video is a powerful tool for driving sales, and it's no surprise that 81% of companies now use video as part of their digital marketing strategy. A study has shown that including videos on landing pages can increase conversion rates by up to 80%, and 90% of customers say that videos help them make faster purchase decisions. With these powerful indicators, along with strong growth forecasts, it's clear that video marketing must be an indispensable component of your digital marketing strategy.There are several ways to use video to boost sales. You can publish ads with short video content, ask your customers to create short video content, or add short video testimonials and product videos to your website.

Video is the ideal medium for presenting product demonstrations to sell your product, as it allows you to show potential customers all the features and benefits of your product. You can show them how to set it up, use it, and maintain or repair it. The visual and sound impact of this type of media makes it far superior to other types of media.The dynamic nature of video makes it more attention-grabbing than a wall of text or a static image, and images allow for a more personal connection. With the trend of watching videos while traveling and the number of smartphone users increasing dramatically, the good news is that your video audience continues to grow more and more.

Another benefit of integrating videos into a marketing mix is that Google has a strong bias for the medium.The videos that work well for this phase are brand videos, explanatory videos, crowdfunding videos and product videos. While video ads can be a great tool for promoting your content, the number of ads from other advertisers on the platform can diminish the viewers' experience. It's no wonder then that almost a billion hours of YouTube videos are watched every day around the world.If you save time or have just learned something new that could help other people in your network, video is an effective way to share that knowledge. These sample pages allow for a smooth integration of video content that can be customized using drag-and-drop commands to capture attention, inform or entertain.It's also a good idea to upload videos directly to Facebook, since its algorithm takes into account the user's previous actions related to the videos when determining which videos to show them on subsequent visits.

Incorporating a video sales letter (VSL) is one of the best ways to persuade your audience to buy a product or service from you. To get the most out of live video, make sure to maintain the same production values for live video as for pre-recorded videos.Each video hosting platform will have slightly different requirements, but let's talk about a few things to know before uploading your first video. In general, short and sweet videos are still the order of the day on Facebook and Instagram, although these platforms allow longer content in the right context.Your website is the perfect place for a video presentation about your company and its products and services. This way you can show potential customers all the features and benefits of your product in an engaging way.