Research suggests that the average user remembers 95% of a message when they see it, compared to 10% when it's read. This means that potential customers are more likely to remember your message through a video ad than an ad with an image or text. Video content is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to Wyzowl, 94 percent of marketers say that the use of video content has helped increase users' understanding of a product or service.
Video ads help a brand tell its story better than other formats. Storytelling often has an emotional impact and, through sight and sound, viewers can establish a greater connection with a product or service. Video ads can promote a sale, create a story, outline a value proposition, or include product details. It's not surprising that video content is such a good tool for this, since the visual element helps companies to clearly explain how things work.
Nowadays, many video ads are programmatic, which refers to the practice of using bots to buy advertising space. Because people love watching videos while traveling and the number of mobile device users is increasing, the audience for videos and video ads continues to grow. In short, online video advertising will always be the best option for marketers to create visually rich content that actually helps increase revenues. There is even scientific evidence that explains why video is much more effective than other traditional forms of advertising.For digital marketers who want to create and share videos, there are some best practices they should follow.
Here are 5 key reasons why video is so important to their marketing strategy:
- Video ads help potential customers remember your message better.
- Video content helps buyers understand your product or service.
- Videos can help create an emotional connection with your brand.
- Video ads are programmatic and can be seen on mobile devices.
- Videos can help improve SEO rankings.
Finally, videos can help improve SEO rankings and get your business on the first page of Google.