When it comes to creating a successful brand video, there are several key elements to consider. Aligning the video with your brand values, sticking with the brand's colors and fonts, and using customers or employees for authenticity are all important factors. For example, take a look at Slack's B2B case study video. Although it's a case study, it's light-hearted and fun while still highlighting how Slack helped another company optimize its internal processes.
It's clear that this video has been successful, with more than 24 million views. The style of this video is unique, as it's animated, but it shows that a good story can be told in many different formats. Video marketing content is something that Google loves; in fact, you're 53 times more likely to get to the first page of Google if you have a video on your website. Realeyes studied the reactions of more than 4,800 people who saw Turner Ignite's branded content and 4,402 people who saw more traditional advertisements. Eight out of ten people have made a purchase after watching a brand video. According to WordStream, 45% of people watch more than an hour of Facebook or YouTube videos a week.
A brand video introduces your brand to viewers and convinces them that your business is worth it. It tells your brand story, shows your core values, and builds trust with your target audience. Without video guides, one element of your marketing campaign is likely to communicate completely different ideas about your brand and that your message will be contaminated. This can happen because of a personal interpretation of your main message by the person delivering it - such as a designer or production company or writer who creates texts with a completely different tone of voice than what their brand tries to maintain. To avoid this issue, you should include information about the tone you want to play in the video.
Will you allow videos in a silly, ironic format or will you demand that they be serious all the time? Specify what language and tone of voice you should use in your videos. In addition, you must decide how your company will be referred to in the copy of the video, how your name will be used, and how your products or services will be described. The colors will most likely be similar to the palette specified for your brand but if you want to introduce a new color (to highlight a specific service), you must first define it. As with language, you should also specify how your logo should appear in the video. Consider if it needs to appear there (some companies get away with it and other elements of the brand define who produced it), how prominent it should be, and what elements (graphic and text) you will allow them to appear next to the logo. Typography, like colors, can be derived from your general guidelines.
You may want to use slightly different fonts or there may be technological or legal limitations that prevent the use of special fonts in your video. Typography guidelines should also include elements such as the sizes of headlines, captions, and body text. The video introduces a new element to your brand: sound. You must decide what type of sound you want and the mood that accompanies it. It should be used in your videos - from where you can license the music - and determine the key topic if you have it. One of the first things viewers notice before they even start listening to what your video says is how the video visually connects with them.
Therefore, having a brand proposal template is useful for thinking about how you want to communicate your message to promote your brand through videos. This type of brand video also helps explain or define your brand in a potentially more effective way than explaining it to the public. If you're looking for help with your video marketing efforts, contact Stada Media today. While it's easy for someone to forget to read or hear about your brand, they're less likely to forget it if they watch a video about your company. As a warning though: 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. Among the best examples of brand videos in this category is Gorilla Glue Company's Gorilla mounting tape video.
You must continue creating videos consistently to build momentum and get the best results from your branded videos. There's no need to wait for a big budget or process requests for new video production employees. Event videos are ideal for customers who missed or didn't attend your company's events but doing them right requires specifying video brand guidelines and determining how your brand should be represented in the video. We have a detailed video marketing guide that will help come up with an individual plan including branded videos you'll want to create. Remember that videos are an extension of your brand identity so be sure to use the same voice and messages that you would use in other marketing materials. Using branded videos as part of branding efforts will definitely pay off but knowing and doing are very different things.
If you're looking for help with creating successful branded videos that align with your company values and build trust with viewers, contact Stada Media today!.