Creating an emotional connection with customers is a powerful tool in sales, and videos are an effective way to do this. They provide a multisensory experience that can easily connect with viewers' feelings. An attractive and unique title is the first step to draw in viewers, and then the video should include passionate dialogue, fun facial expressions, and fast-paced action scenes to create a story that resonates with them. Mercedes-Benz Finance used Idomoo's next-generation video platform to create personalized videos for both the beginning and the end of the customer journey.
This resulted in an increase in social media actions and sales of the advertised product, as well as inspiring customer loyalty. Well-trained, empowered employees with the support they need are essential for establishing lasting connections with customers. Research shows that 73% of consumers will make a purchase after watching a video, so it's important to ensure that the video is informative and conveys the desired emotion. Spin Creative is a video production company and creative agency that helps marketers create winning creative and video strategies that attract, inspire and activate their target audience.
Another way to take advantage of video and establish credibility with customers is to prepare a video quote. The world's biggest brands are already using personalized video to inspire and connect with millions of people around the world. By telling stories about why you're passionate about your products and services, you can establish a connection with your audience.