Video marketing is a powerful tool that can help businesses of all sizes grow. It improves SEO, increases conversions and sales, and can help you get higher rankings in search engines. Last year, video was the number one communication medium used in content strategy, and more than 87% of businesses are taking advantage of it. Google has been promoting the importance of video content for almost 15 years, and it's easy to see why.
Including product videos on the product pages of the website can help potential buyers make a decision, as four times as many consumers prefer to watch a video about a product rather than read about it. Meanwhile, videos have extremely high social sharing potential, with videos on social networks being shared 1200% more than text and images combined. To get the job done, videos don't have to be long - most effective videos for marketing purposes don't exceed 120 seconds. The first 10 seconds of your video are an opportunity to capture the viewer's attention and address your customer's weak points and promise a solution.
Video marketing is about using videos to promote and inform people about your product or service, and it helps increase engagement on your digital and social channels, educates your audience and allows you to reach them through a new medium. The return on investment you get from your video will depend on several factors, such as how well you've organized your content strategy and the quality of your videos. However, there is a lot of technology that allows you to create good videos quickly and without a big budget. If properly planned, produced and implemented, video marketing can generate top-notch results for your business.
The Internet audience watches videos online and half a billion of the world's population watching videos on YouTube, it would be a big mistake not to take advantage of this tool. According to the latest Wyzowl survey, 89% of marketers say that video marketing offers a good return on their investment. Video content is also useful for providing training examples that would otherwise be difficult to reproduce, and employees can access these resources at any time and review them more than once to ensure that they can retain the information. Sales representatives are often away from home, so it's better to watch a short video describing a new product offering than reading a technical document with lots of text. Small businesses like yours are increasingly using videos to attract, convert and retain new customers with great success. All videos must be fully optimized for SEO with tags, descriptions and transcripts.
If a mobile video is good enough for YouTube superstars, it's probably good enough for your first shoot. In conclusion, video content is an incredibly powerful tool that can help businesses grow in many ways. It improves SEO, increases conversions and sales, helps you get higher rankings in search engines, increases engagement on digital and social channels, educates your audience and allows you to reach them through a new medium.
