Which Video Format is Better than MP4?

Learn about different types of video formats such as MP4, MKV, MOV, AVI and WEBM and find out which one is best suited for your needs.

Which Video Format is Better than MP4?

MP4 has some clear advantages, but so does MKV. It's an open format with no licensing requirements, making it more compatible with free software. MKV also offers better support for certain features, such as multiple tracks and subtitles, than MP4. MOV, also known as the QuickTime video format, was developed by Apple. MOV files are of high quality and similar to MP4 in that they can contain audio, video, subtitles and much more in a single file.

The main downside of MOV is that it can't be played on most video players outside of the QuickTime player. Windows users can play MOV by downloading the QuickTime player, but it will always be more suitable for Apple users. Another issue with MOV is that Apple could stop using this file format in the future, which would make it almost impossible to play or use. While AVI files have better quality, they also take up more disk space than MP4s.

MP4 files use compression algorithms that provide good quality in relatively small file sizes. Additionally, for live streaming, MP4 is generally a better choice, as it is more compatible and provides better compression. However, MKV can provide higher quality video and support more features, such as multiple audio tracks and subtitles. A single MKV file is powerful enough to host a movie with audio in several languages and their respective subtitles so that the user can choose the relevant audio format and subtitles while watching the video.

Because of this, WEBM file format is great for large online distribution and for embedding online videos, which is why many digital marketers and small business owners use them. If you make sure that your video is compatible with most editing platforms, video sharing sites and streaming devices, MP4 is the right choice. Many people love this video file format because of its sharp image quality and high resolution in a relatively small file size, considering that the video is usually long. A major advantage of this video format is that it doesn't need a lot of computing power to compress or decompress video data. However, choosing the wrong video format can make or break your ability to edit and render a high-quality video.

Video is a powerful marketing tool that can help you achieve many goals, from selling your products or services, impressing your boss, or creating a great presentation for school. In some cases, you can reduce the size of a video by 50% or more without noticing any difference in the quality of the video or audio. Because of their age, many websites and software accept AVI files, which is a significant advantage for many video content creators. However, WMV is mainly useful for people who want to share videos on a Windows PC or edit them with Windows Movie Maker. If you create videos professionally or video editing is just a hobby, you probably know that there are many file formats for video.

Editing requires a lot of computing power since both audio and video in this format are in a single file. AVI is best suited for users who need to upload their videos to many platforms or use them in different browsers or Windows since they are accepted almost everywhere. WEBM, or HTML5, is an open source video format developed by Google which allows the public to analyze and make changes to the video format whenever they want.